Rural Plus Tourism is a non-profit organization

We are dedicated to promoting tourism development in rural areas and ensuring that local communities benefit meaningfully from their regions’ tourism potential.

We are aiming to uplift rural communities

Through sustainable tourism initiatives, the organization emphasizes on maximizing economic benefits for local populations while safeguarding the environment and preserving cultural heritage.

Our Vision

The vision of Rural Plus Tourism is to empower Malawi's rural communities to become active stewards and beneficiaries of sustainable tourism, fostering economic prosperity, social cohesion, and cultural pride, while ensuring the preservation of natural and cultural resources for future generations.

Our Mission

The mission of Rural Plus Tourism is to place local communities at the heart of sustainable tourism in Malawi, empowering them to actively shape and benefit from tourism as a tool for economic growth, poverty alleviation, and cultural and environmental stewardship. We are committed to fostering inclusive tourism development that enhances the quality of life for rural populations while preserving their natural and cultural heritage for generations to come.

Our Goal

Our goal is to empower Malawi’s rural communities to lead and thrive through sustainable tourism, using it as a catalyst for economic growth, poverty alleviation, and cultural preservation. By ensuring that tourism development is community-driven, we aim to enhance local livelihoods, foster pride in cultural heritage, and safeguard the environment for future generations.

Who We Are

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Rural Plus Tourism is a registered non-profit organization in Malawi, dedicated to promoting tourism development in rural areas and ensuring that local communities benefit meaningfully from their regions’ tourism potential. Aligned with the sustainable development goals of the United Nations and the Government of Malawi, the organization plays a pivotal role in poverty eradication and fostering sustainable development.

At its core, Rural Plus Tourism aims to uplift rural communities through sustainable tourism initiatives. The organization emphasizes maximizing economic benefits for local populations while safeguarding the environment and preserving cultural heritage. By empowering rural communities with essential skills and resources, Rural Plus Tourism ensures that the economic rewards of tourism are equitably distributed, contributing to long-term community prosperity and resilience.

Our Approach

Guided by the principles of sustainable development, the Rural Plus Tourism creates a tourism model that preserves the environment and culture while empowering local communities. We focus on capacity building, equipping rural populations with the skills and resources necessary to maximize the economic benefits derived from tourism.

Our Target Areas

  • Communities around protected areas
  • Communities in prime tourism destinations
  • Community based tourism initiatives
  • Cultural Village Initiatives

Our Core Values

Sustainability

Empowerment

Economic Growth

Equity


Quality of life

Respect

Collaboration

Our Objectives

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  • To support the development of sustainable tourism in rural areas of Malawi
  • To increase community involvement in tourism entrepreneurship in rural areas of Malawi
  • To enhance the conservation and preservation of natural and cultural resources to foster tourism development in rural areas of Malawi
  • To conduct and support research on community-based and sustainable tourism to inform practices, policies, and innovation in rural tourism development in Malawi
  • To advocate for improved policies and support for the development of tourism and the well-being of local communities in rural areas of Malawi

Our Pillars

  • Sustainable Tourism Development
  • Supporting the growth of sustainable tourism in rural areas of Malawi by promoting practices that balance environmental, social, and economic interests.

  • Community Empowerment in Tourism
  • Increasing community participation and entrepreneurship in tourism activities to enhance local ownership and benefits

  • Entrepreneurship
  • Increasing community participation and entrepreneurship in tourism activities to enhance local ownership and benefits.

  • Conservation and Preservation of Heritage
  • Enhancing the conservation of natural and cultural resources to sustain and promote tourism development in rural communities.

  • Research and Knowledge Sharing:
  • Promoting and conducting research on community-based and sustainable tourism to generate knowledge, inform practices, and drive innovation in rural tourism development.

  • Policy Advocacy and Community Well-being
  • Advocating for improved policies and support systems to foster tourism growth and enhance the well-being of rural communities.

OUR PROGRAMS

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Sustainable Tourism Development

  • Collaborate with local communities to design sustainable tourism products and services.
  • Developing standards for community based sustainable tourism produces and services
  • Develop eco-friendly infrastructure and amenities for tourism activities
  • Implement training programs on sustainable tourism products

Community Empowerment in Tourism

  • Provide training in hospitality, customer service, and cultural awareness for community members.
  • Facilitate the creation of tourism cooperatives or associations to pool resources and share benefits
  • Organize community events and cultural exchanges to showcase local traditions and heritage.
  • Support community-based tourism initiatives, such as homestays or guided tours led by locals

Entrepreneurship

  • Offer workshops and mentorship programs on business management.
  • Facilitate access to micro-financing and grants for tourism start-ups community based initiatives
  • Connect communities with markets, distributors, and tourism industry networks.
  • Foster partnerships between local businesses and tourism stakeholders to create synergies and opportunities for growth
  • Provide ongoing support and guidance to tourism community based enterprises, including monitoring and evaluation

Conservation and Preservation of Heritage

  • Implement conservation projects to protect wildlife habitats, biodiversity, and cultural sites.
  • Engage local communities in conservation efforts through education and awareness programs
  • Collaborate with environmental organizations and government agencies to enforce regulations and policies.
  • Promote sustainable land management practices to mitigate environmental degradation
  • Develop ecotourism experiences that highlight the importance of conservation and environmental stewardship

Research and Knowledge Sharing

  • Conduct surveys and studies on existing community-based tourism projects and their socio-economic, cultural, and environmental impacts.
  • Publish research reports, policy briefs, and toolkits to share findings with stakeholders.
  • Train community members and tourism stakeholders in data collection, participatory research methods, and application of research outcomes.
  • Partner with academic institutions, NGOs, and private sector organizations to conduct joint research and pilot innovative tourism models
  • Develop an online platform to house research findings, case studies, and best practices for sustainable tourism

Policy Advocacy and Community Well-being

  • Lobby policymakers for the adoption of regulations and incentives that promote sustainable tourism in rural areas.
  • Engage in public awareness campaigns to garner support for rural tourism development.
  • Form alliances with other organizations and stakeholders to amplify advocacy efforts.
  • Conduct research and analysis to provide evidence-based recommendations for policy reform

EXPERIENCE MALAWI RURAL TOURISM


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Gwirize Cultural Village.

Phone: +265 (0)999 429 692  Email: noahchana@gmail.com

Located along the Lake Malawi, near Salima town, Gwirize Cultural Village provides an immersive journey into the heart of traditional Chewa culture. Experience iconic dances such as Gule Wamkulu, a UNESCO-recognized cultural heritage performance, Chisamba, and Chitelera, which convey profound cultural narratives. Engage in local food preparation, learn traditional beer brewing techniques, and explore intricate handicraft demonstrations. Enjoy village tours and games, offering authentic insights into rural Malawian life. Advance bookings are encouraged for personalized experiences.

Chingalire Rural Homestay.

Website: Chingalire   Phone: +265 (0)995561888   Email: mail@chingalire.com

Situated just outside Lilongwe, Chingalire Homestay offers more than a glimpse into rural Malawian life—it’s a hands-on cultural exchange hub. Visitors can participate in workshops on sustainable practices, like waste management and bamboo construction, or contribute to community projects like tree nursery management. Evening cultural performances, storytelling, and local cuisine elevate the experience, making Chingalire an excellent choice for both cultural enthusiasts and sustainability advocates.

Kungoni Cultural Centre

Website: Kungoni &mbspPhone: +265(0)998310248

Located in Mua, Dedza district, the Kungoni Cultural Centre is a vibrant hub for understanding Malawi's cultural diversity. Established by the KuNgoni Centre of Culture and Art, it showcases the traditions of Malawi’s Chewa, Ngoni, and Yao peoples through art exhibitions, traditional dances, and an extensive ethnographic museum. Visitors can also observe the creation of beautiful wood carvings and purchase unique handmade souvenirs. Guided tours of the site, along with storytelling sessions, provide deep insights into Malawi's cultural heritage.

Luwawa Forest Lodge & Donija Village.

Website: Luwawa Lodge  Phone: +265 (0)999 512 645/ +265 (0)998 422 988  Email: luwawalodge@yahoo.com

Located in the scenic Viphya Highlands, Luwawa Forest Lodge is renowned for its eco-friendly accommodations and outdoor activities, including hiking, mountain biking, and birdwatching. The nearby Donija Village complements this by offering an intimate look into local rural life. Visitors can tour the village, learn about community-led tourism initiatives, and stay in traditional lodging. Donija Village also hosts cultural events, including storytelling and music performances, designed to foster community development through tourism.

Kandewe Heritage Centre.

Website: Visit Malawi  Phone +265 (0) 1 775 499; 772 702/ +265 (0) 1 775 494   Email: info@visitmalawi.mw

This cultural gem in Bela village, Rumphi district, was founded by Abel Nyasulu to preserve and celebrate the Phoka people's heritage. At Kandewe Hanging Bridge, visitors can marvel at a historic suspension bridge while learning about local engineering ingenuity. The centre’s traditional dances include Vimbuza (healing dances recognized by UNESCO), Mbotosya, and Visekese, alongside traditional crafts and food exhibits. Visitors can also engage in workshops on Phoka economic activities like basket weaving, fishing, and hunting techniques.

Mulanje Mountain Conservation Trust

Website: Mount Mulanje   Phone +265 (0) 1 466 179/282   Email: info@mountmulanje.org.mw

As the steward of Malawi's majestic Mount Mulanje, this initiative promotes conservation and eco-tourism. Visitors can hike breathtaking trails, explore unique flora like the endangered Mulanje Cedar, and enjoy guided tours by trained locals. The trust also supports eco-lodges and community-based tourism projects, ensuring local participation in sustainable tourism practices. Seasonal cultural events, like traditional harvest celebrations, add a vibrant dimension to any visit.

Nkhotakota Pottery Lodge

Located on the serene shores of Lake Malawi in Nkhotakota, this lodge is a hub for pottery enthusiasts. Visitors can watch skilled artisans craft beautiful pottery using traditional methods or participate in pottery-making workshops. The lodge also offers lakeside accommodations, delicious meals, and cultural experiences like local music and storytelling sessions.

Dedza Pottery

Website: Dedza pottery   Phone +265 (0)888 853 425   Email: dedzapottery@gmail.com

Renowned for its high-quality ceramics, Dedza Pottery is a must-visit destination for art and craft lovers. Visitors can tour the pottery workshop to see how beautiful hand-crafted items are made, purchase unique souvenirs, and enjoy the on-site café serving delicious food with breathtaking views of the Dedza Mountains.

Dedza Rock Paintings

Nestled within the Dedza Mountain range, the Dedza Rock Paintings are a fascinating window into ancient history. These UNESCO World Heritage Sites showcase prehistoric rock art created by the Batwa people, depicting hunting scenes, wildlife, and social life. Guided tours provide insights into the significance of these artworks, offering a unique connection to Malawi's past.

Mulakho wa Alhomwe

Facebook Mlakho Wa Alomwe   Phone: +265 (0)991 99 99 82   Email: mulhakowaalhomwe@gmail.com

Held annually in the Mulanje and Phalombe districts, Mulakho wa Alhomwe is a cultural festival celebrating the traditions of the Lhomwe people. Visitors can enjoy vibrant traditional dances, sample authentic Lhomwe cuisine, and learn about Lhomwe history and customs. The festival is a hub for cultural exchange, attracting both locals and international visitors.

Hora Mountains and Umthetho Cultural Festival

Website: Visit Malawi   Phone: +265 (0) 1 775 499; 772 702/ +265 (0) 1 775 494   Email: info@visitmalawi.mw

Located in northern Malawi, the Hola Mountains offer stunning landscapes ideal for hiking and birdwatching. The nearby Umthetho Cultural Festival, hosted annually by the Ngoni people in Mzimba district, is a celebration of Ngoni heritage, featuring traditional warrior dances, rituals, and storytelling. This event provides a deep dive into the vibrant Ngoni culture and traditions.

Community-Based Destinations Around Lake Malawi

Website: Visit Malawi   Phone: +265 (0) 1 775 499; 772 702/ +265 (0) 1 775 494   Email: info@visitmalawi.mw

The communities around Lake Malawi provide a rich tapestry of cultural and ecological experiences. In Nkhata Bay, visitors can participate in traditional fishing activities, learn how to weave fishnets, and enjoy performances of local dances like Malipenga. In Mangochi, community tours offer insights into lakeside farming and boat-making traditions. Cape Maclear and Chembe villages host initiatives like village walks and storytelling evenings, allowing visitors to immerse themselves in lakeside life. These activities promote sustainable tourism while preserving the lake’s unique cultural heritage .